Salama! Welcome to Tanzania.
Some of Africa’s most alluring destinations – Serengeti National Park, Ngorongoro Crater, Mount Kilimanjaro and Zanzibar – are packed into Tanzania, where over 100 ethnic groups amicably rub shoulders. Situated in central East Africa, it is bordered by Kenya, Uganda, Rwanda, Burundi, the Democratic Republic of the Congo, Zambia, Malawi and Mozambique, with the Indian Ocean lapping its eastern borders.
The seeds of Coca-Cola Kwanza (CCK) were sown on a warm Christmas Eve in 1952, when the first Coca-Cola bottled in the east African country rolled off the production lines.
Then called Tanganyika Bottlers, it was owned by Greek businessman Aris Cassolis. The country gained independence in 1961 and changed its name to Tanzania in 1964, following the union of Tanganyika and Zanzibar. Cassolis was quick to follow suit, proudly changed his company’s name to Tanzania Bottlers.
In the decades that followed, growth was somewhat sluggish and the company changed hands. In 1995, when Coca-Cola Sabco became the majority shareholder in Tanzania Bottlers Ltd, the company’s name again evolved to become Kwanza Bottlers, (meaning ‘first’ in Swahili), and later Coca-Cola Kwanza (CCK).
Exciting developments followed, including a new, ultra-modern facility in Mikocheni in Dar-Es-Salaam. CCK also has bottling plants in Mbeya and Zanzibar.
CCK’s significant events and achievements include:
- In 1997, its new Mikocheni plant was opened by the then Tanzanian president Benjamin William Mkapa, who enjoyed the first bottle of Coca-Cola off the line.
- In 1998, Zanzibar Bottlers won a Silver Quality Award.
- In 1999, Zanzibar Bottlers received the Coca-Cola Northern Africa Division President’s Gold Award for Quality.
- In September 1999, CCK celebrated record sales, topping the list of Coca-Cola Sabco companies.
- In 2002, Zanzibar received the Bronze Quality Award
- In 2004, the Zanzibar Plant received a Silver Quality Award.
Tanzanians enjoy a wide range of beverages, including Coca-Cola, Coke Light, Fanta, Sprite, Dasani and those in the Krest and Sparletta groups.